Digital marketing strategy refresh to play a key role in supporting new business growth for Cohort Software

Digital marketing tactics being used by businesses to leverage their offering is now common place in the modern workplace. Keeping in line with current industry trends and digital innovation, the Cohort marketing team have selected leading Birmingham based creative agency Traffic to support them in the implementation of the new digital marketing strategy which will encompass a refresh of the existing website and social media platforms.

The new forward thinking digital strategy will focus on key parts of the UK, Europe and emerging business markets in Australia and New Zealand. Due to the rising demand of Cohort software as the occupational health system of choice.

Existing digital platforms will be redeveloped to increase brand engagement and product awareness across the online spectrum.

Cohort software is currently used by leading commercial organisations, government agencies, fire services and hospitals, including the majority of NHS Trusts across England and Wales.

Simon Brooks, Cohort Managing Director commented;

“Innovation needs to be part of your culture, more reach, more engagement more conversion. Working with the team at Traffic will help to strengthen our online presence and open our once closed window of products and services to the world”

Phil Elwell, Director at Traffic stated;

“We’re looking forward to helping the Cohort marketing team strengthen their digital strategy through improved user experience and intelligent lead nurturing. As well as focusing on core audiences in Europe, the new approach will target markets in Australia and New Zealand, with dedicated regional websites and specific geo-targeting to improve organic search visibility”.

It is currently a time of exciting change and growth for Cohort Software and we hope you will continue to follow us as we progress on our journey of success.

Cohort Software Managing Director Simon Brooks understands the importance of leveraging digital channels, to increase brand exposure and customer loyalty to support business growth.